about the designs

TDD has 3 B's to live by - Bright. Bold. Badass.

Our number one goal is for our customers to feel a sense of personal pride & confidence when wearing our pieces. The phrase "oh I could never pull that off" does not exist in our books. Wear what makes you happy and what speaks to you. Dopamine dressing is alive and well, and we are never going to let it die! Our pieces are never dull, and can be quite the statement. Live colorfully and be unapologetically YOU!

about the demon

A message from the founder, rae sumlin

A lot of people ask how long I’ve been “doing this” and I never really know how to answer that. I used to love working with beads and charms when I was in middle school, making earrings and bracelets for my mom and myself. At one point that passion turned into me setting up shop at my oldest brother’s high school football games to raise money for the team (smart thinking, Mom 😉). And yes, I was still in 6th or 7th grade haha!

Flash forward to my college experience - I began interning as a graphic designer in 2014 and fell in love with it (my first job after graduating was working in the art department of a screen printing shop). At that time I was also figuring out my degree path, which I finally landed on “Retail, Merchandising, and Product Development”.

It’s kind of wild to me that all of these separate parts of my life have beautifully morphed into The Design Demon. It took a long time for me to get here, but damn am I happy I finally did! Thank you for supporting my business and appreciating the designs I put a lot of blood, sweat and tears into. If it weren’t for y’all, this would not be my life. And I will forever be grateful for you 💕